Falls Shu
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Why SEO is Important for E-commerce Growth
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We worked with a home furnishing ecommerce brand for four months. When they stopped SEO, their organic and direct sales dropped -30%. Here’s what happened — and what it proves about why SEO is important for ecommerce businesses.
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Week 19 of 2025 | Weekly Notes from Rainy Days
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Rainy days brought quiet joy and bed-side books, while skipped runs turned into walks with happy moods.
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How to Wake Up Early Without an Alarm: Trusting My Body to Lead the Way
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After a month of trying to wake up early without an alarm, I’ve started trusting my body to lead the way—gently, naturally, and in a way that feels good.
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A Room of My Own | Where I Sleep & Stay Awake
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A heartfelt reflection on designing a personal space to write, dream, and live more intentionally—just like Woolf envisioned.
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Week 18 of 2025 | My 5-Day Reset
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Over a quiet Labor Day holiday, I reconnected with my three trinities—books, miles, and matters of the heart.
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How Waking Up at 5:30 A.M. Is Quietly Transforming My Life
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After years of trying to become a morning person, I finally committed to waking up early—and it’s transforming me. Here’s what I’ve learned in the first four weeks.
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Why Past Success Can Be Dangerous: A Jewelry Brand’s Tough Lesson in the U.S. Market
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When a jewelry brand that once thrived in China tried to replicate its success overseas, things didn’t go as planned. This case reveals how overconfidence, a lack of marketing insight, and misplaced investment led to a short-lived expansion into the U.S.
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Week 17 of 2025 | Distractions Are Real
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Balancing my love for books, my journey through miles, and the random matters of the heart. Life is worth living as long as you are living it yourself.
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Week 16 of 2025 | Hello 33!
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It is through those tough times that you grow into a better version of yourself. Don’t be afraid!
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Waking Up at 5:30: Three Weeks Into My Early Morning Experiment
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To cut down on late-night phone time and stop getting emo, I started waking up at 5:30 a.m. three weeks ago. Things are changing—and I can feel it.
Falls Shu
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“All life is an experiment. The more experiments you make the better.”